Kelsie Downs

Kelsie graduated in May 2016 with a Bachelor of Arts from the University of Central Oklahoma. She studied psychology and took multiple business and marketing classes. She began managing social media for Phuel in 2015 and has continued to grow and gain valuable knowledge and experience. As Phuel’s digital manager, Kelsie: Plans and executes all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Designs, builds and maintains social media presence. Measures and reports performance of all digital marketing campaigns, and assess against goals. Identifies trends and insights, and optimizes spend and performance based on those insights. Brainstorms new and creative growth strategies. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.