SMALL BUSINESS ADVERTISING METHODS/TECHNIQUES
What marketing techniques can I implement to grow my clientele?
First, I want to say having a presence on social media is EXTREMELY important. If you own your own business and are wanting to grow, you need to have a Twitter, Facebook, Instagram or LinkedIn, and/or Pinterest. Not only do you need to have accounts on these, but you need to be active on each one. This means posting 3-5 a week. This will only help you, never hurt your business(unless you are posting absurdities, but you shouldn’t do that). Packaging consistent social media management with a few of the options below will raise awareness about your business and enable you to thrive.
Blog Management
Monthly or Weekly Blog
Creating a blog post once a month can be very time consuming, but it is so necessary depending on what field of work. Photography to home construction to a dental office, all business have advice to give to people that the “common man” probably does not know. You specialized in this area and are consistently keeping up with news in the industry so what better person to give out advice?
Attaching a blog tab to your website and sharing it on your social media platforms can be crucial to building relationships with new clients and growing with previous clients. You can get creative with blog posts but always try to use video or photos when doing it, these catch the attention of viewers much quicker and usually keep them locked in longer as well! “How to” videos do great because people feel like you are giving away free advice that you were taught or learned. Take some pride in what you do and don’t be afraid to show people the right way to do things!
I offer monthly and weekly blog management. I brainstorm ideas with the client, type out an outline, record video or take photos and send a draft to the client for edits. After approval, I move forward with publishing the blog and sharing it on social media platforms.
Review Management
Review management deals with reviews and ratings on social media and google. These are important for your potential customers, seeing a 5 star average on Google and some well pleased customers comments can do wonders for your business. I are here to take over and revitalize your reputation. Reaching out to previous clients and asking for a survey and review on Facebook or Google, allows us to get personal with the individuals you have done work for. I am able to make the client/customer feel safe talking to us since I am not the owner, this opens the door for real honesty and gives us a realistic view of the quality work done. If they can be honest about a time mishaps or miscommunication, I can relay information back to the owner and fix the issue instead of being blind to the problems arising.
Most people leave bad reviews and rarely good ones, unless they are asked. Bad reviews are an opportunity to learn and change your business to better meet the needs of your customers. But customer satisfaction should be displayed as well, this is why I find it important to reach out and being to transform your reputation.
Monthly Email Campaign
A monthly update to your previous/current clients is important if you have a spot for individuals to give their emails on your website. If you do not have an email list this is not as important, but if people have given their emails, you should take advantage of the options at your finger tips. The content on this can be similar to blogging, stick to video or photos to grab attention. This is an easy way to keep people updated on your business and show current work or projects.
I offer monthly and weekly email campaigns. I brainstorm ideas with the client, type out an outline, record video or take photos and send a draft to the client for edits. After approval, I move forward with sending out to email list. After a few days have gone by, I report the results to the client.
Website Recreation
Whether it is a full redesign, or partial recreation, spicing up your website is never a bad idea. Many companies spend a large lump some on a new website but do not keep it updated with recent content. Creating a hub for your clients and potential clients to come and learn about your company without causing them a headache. Physical appearance and content are key ingredients to creating a simple and informative website. Limiting your webpage to 5-6 pages, will allow your company to provide sufficient content but not overwhelm the viewer. I can find a design that is perfect for your company and create content that is easy to read, informative and organized. My job is to partner with your company to gather photos, video, and other forms of media to make your website inviting and creative.
Social Media Ad campaign
Pinterest, Twitter, Facebook and Instagram all allow you to run ads with your own content for a minimal price. To make a large dent in the social media platform it is smart to push at least $500 into each platform for the month. Videos, photos, surveys or giveaways do really well when you put some money behind them and honestly, in advertising this will get you the farthest for your buck! I currently run continuous ads for multiple small business. It is important to have an Ad running at all times, if not a few. Each industry is different but these tend to get a lot of website clicks and have shown to increase leads.
Google Ad words campaign
Pay per click. Google helps you sort through keywords and gives you a cost per click for each keyword selected. The thing is, you only pay if someone clicks on your link. This helps you move up in the rank on google and when someone types in your specific keyword into the search engine your name will slowly be making its way to the top, depending on the amount of money put into it. This type of campaign can only be quick if you spend quite a bit of money upfront, but can really increase website activity and clients. But like I said, if your website is out of date, it may turn away a potential customer.
SEO
This involves months of building powerful and diverse links that make your site appear more relevant to the search engine. These links are produced the hard way from “white-hat” sources including social media, directories, blogs, press releases, and other sources. The combinations of these operations bring our client sites to the top of the search results, producing dramatic improvements in site visitors.
These are all of the current options I offer for digital marketing and would love to assist you in starting a marketing campaign for your business! Fill out the contact form below if you have any questions.
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