Is anyone else feeling the weight of this Monday? Whew, I am on my 3rd cup of coffee and feel like I am hardly making a dent in my to-do list today! Today, I am going to be giving you all an outline for your very own Facebook Ad Campaign. This step by step process can be time consuming, but it is also so simple you can do it from your bed, in your house shoes, like me!
Let’s get started with some facts about Facebook marketing. Did you know Facebook has recently become one of the best tools for you to utilize in your small business advertising? 2.07 billion people are active monthly users are on the platform and there are 5 new profiles created EVERY SECOND.
Most people don’t realize the power behind quality targeted ads but over 5 million businesses use it as a main platform for advertising! Knowing where to begin and how to reach your targeted audience is important and something each business has to figure out, this basic outline will get you started!
WHERE TO BEGIN?
Ad campaigns that raise awareness first, enable you to build relationships with your potential customers. It is important to not strive for an immediate sale. Raising awareness of your brand is the first stage. The best method for making people aware of your brand is to produce organic content and continue posting the content that is succeeding. If a post doesn’t do well, don’t continue to replicate it. Move forward with a post that has received more likes, comments, and shares. A good way to do this, is to “boost” a post that already has high engagement from your followers. This is a cheap way to put your money into something that is already working.
Organically produced content that does not feel like an advertisement should be your goal. This makes it much easier for your potential customer to share the content you are producing. This begins to look a lot like “word of mouth”, which most small businesses would say is their best method for growing their clientele. Someone shares an entertaining post on Facebook, whether that be a video, an article or a cute photo. It grabs attention way more often than a sales post, promoting your latest product. This type of method focuses on building relationships with your potential clients. Once someone’s attention is grabbed, they notice where the original content was produced, this is how your business sticks in the back of someone’s mind. This is a great place to start with the potential clients who know nothing about your brand.
Long story short, post content that builds trust and is entertaining
Your presence should be consistent throughout your website, social media, pretty much everything else you do(flyers, business cards, meeting outlines, etc.)!
Consistency with your branding is important. Your specific brand is what sets you apart from other companies and allows your ideal customer to relate to you. This is how your ideal customer begins to follow you on social media and also what makes them stick around.
Branding also assists in gaining consistent, repeating customers. It creates a name and look for your company and is the best way to reveal who you are, and what you stand for, all through design and styling.
With that being said, it is important to have a flow on Facebook with your posts and ads, you want individuals to begin to recognize your posts and ads before even looking at your name. This means consistent graphics, and consistent editing on photos and videos. To create quality, memorable content, it must be professional and flow well with your brand.
AUDIENCE
I can’t tell you who your ideal audience is but I do have a set of questions I would encourage you to answer before creating your Facebook posts/Ads.
What type of customer do you want?
Are you looking for a particular age, gender, location, etc.?
What are the personality traits, emotions, needs, passions and frustrations of your audience?
What value can you bring to people?
What do they like/dislike?
TARGETED ADS
Once your content has been checked and your audience has been decided on, it is time to create targeted ads. These targeted ads are created to appear on the individuals timelines who have already viewed your business facebook page(maybe after you boosted an entertaining post). They have showed an interest and so now your goal, as the business, is to make them aware of the irresistible qualities your product or service has. We do this by placing specific ads on their timelines.
A good question to ask when creating one of these ads is, what is so intriguing that they must click on it?
To reach people you must step back from being a salesman and step into being a friend with some great advice. Your audience is a group of individuals that sees the need for your service and is aware of your brand and what you have to offer. The next step is getting them to choose YOU. For this group, it is important to reveal the importance and value in your specific product or service, more than likely there are multiple businesses selling the same thing. You want to use the ads to show them why they want your company above others. This should be simple once you have quality content and have determined your audience!
The ad should have information about your product or service but more than anything it should offer them something free. This is the perfect opportunity to snag an email. This could be a free PDF, a free webinar or even a certain strategy(free advice). It is important to note that most small businesses usually get a conversion by offering something in their targeted ad. Conversions don’t always mean sales either, someone who downloads your PDF could end up being a valuable long-term customer, but that wasn’t an immediate sale.
A key part of seeing who you are reaching and if you are reaching the right people, is by tracking your results. This will be important in any social media campaign you run.
TRACKING RESULTS
This is the last part of the process but is just as important. After you run an ad, be sure to go back and analyze the results. Check the clicks, the engagement and most importantly have your Facebook linked up to your website so you are able to determine how many emails you gained through your website from your Facebook ad. Once you get emails, you are able to send out promotions and new products weekly. As you run more ads, you will be able to determine what is working and what isn’t, unfortunately, it does take some money and mistakes to get to that point. Don’t give up though because a lot of ads become perfected through trial and error! Feel free to shoot me an email with any questions regarding facebook marketing, this is just a simple outline and I hope it was useful!
LinkedIn is a social media outlet that many people have but few are active on, including myself. Instagram and Facebook have taken the front stage, while LinkedIn was quickly on the rise, in the background. LinkedIn now has over 500 million users(I know, snuck up on me also)! After learning this, all I could think of is why? What made the platform that has been around 14 years suddenly grow?
Recent Comments