LinkedIn is a social media outlet that many people have but few are active on, including myself. Instagram and Facebook have taken the front stage, while LinkedIn was quickly on the rise, in the background. LinkedIn now has over 500 million users(I know, snuck up on me also)! After learning this, all I could think of is why? What made the platform that has been around 14 years suddenly grow?
The answer is all over the place, but can be found by spending just a few minutes scanning through your LinkedIn page.. it isn’t JUST being used for resumes and job openings anymore. It has become a resource for all kinds of relevant news and content. It has evolved and is continuing to evolve into a flourishing network, overflowing with resources.
Did you know Microsoft purchased LinkedIn back in 2016(They clearly saw the potential that many did not.)? The website now publishes over 100,000 news articles per week and grew from 140 million users in 2011 to now 500 million! It is beginning to contain networking opportunities no other social media platform can compete with.
Still not intrigued? Check out these facts:
- 41% of millionaires use LinkedIn.
- LinkedIn now has 3 million active job listings on the platform.
- 1 million professionals have published post on LinkedIn.
- An average user spends 17 minutes monthly on Linkedin.
- Motivated was the most overused word on Linkedin in 2014.
- Statistical Analysis and Data Mining are Top skills on Linkedin.
- 59% of Linkedin members have never worked at a company with more than 200 employees.
- There are 5.5 million accountants on Linkedn.
- There have been 1 billion endorsements on LinkedIn.
- The average CEO has 930 connections.
- The most overused profile word continues to be “Motivated” – which also topped 2014 and 2015(Source).
So what does this mean for us?
Focus more on video- creating authentic, short videos will assist your content in becoming, “share worthy”. People are watching videos more hours out of the day on digital devices than they are spending watching television, so it is something more businesses need to get behind.
