5 BASIC STEPS TO SOCIAL MEDIA MANAGEMENT

Managing your businesses advertising can be confusing, frustrating and take a lot of time. Which is why businesses will hire out an advertising agency, but owning your own small business, you may not have the finances to do that. Luckily, for you, technology has advanced greatly in the recent years and social media platforms are the new place to advertise. The best part is, you can do digital marketing for extremely cheap by making free social media accounts. I manage social media accounts for businesses and have learned some simple “to-do’s” that will transform your social media.

1. Create a separate business “page”, on Facebook, that you can access from your personal account

This is so important! Trying to sell your friends something constantly through your personal Facebook page will force many people to feel annoyed and many to unfollow you. By making a Facebook business page, then inviting all of your personal friends, you leave the door open for them to choose whether or not they want you selling them something, every single day through Facebook. If they choose to follow, you know they have interest. If they don’t, you can still keep them as a friend instead of shoving a product down their throat they are not interested in. 🙂
This also works for Instagram, Twitter, and Pinterest. It is important to separate yourself from your personal accounts and begin to create a brand all within your company name. The individuals who are interested will begin following once they know you exist so don’t be afraid to tell people about your accounts!

2. Join groups that allow you to engage your target audience

You have to join groups in your personal account, so this may be uncomfortable for some people. You can’t hide behind your business name because when you enter the group it will show your first and last name and your profile picture.
If you don’t know what I am talking about here, begin to search through the “groups” page on Facebook. There are literally groups for everyone. Cat lovers, single moms, entrepreneurs, ice cream lovers, and even a pen swapping group. That’s right, people who join that group meet up with individuals weekly and trade pens! This can be annoying due to the vast amount of options but this also works in your favor. If you have intricate/weird interests there is a group for you and that is the group you should join to begin reaching out to people about your business. You don’t want to pick a group that is filled with individuals selling the same stuff as you. You want to find a group of potential clients. This is a very fine line you are walking though, many people get kicked out of groups for being too “salesy”. This is where the relationship comes in, you MUST build relationships with people before you start selling them something.

Start by:

Searching groups
Joining 3-5 of them
Find commonalities with a few individuals
Engage in simple, small talk
Allow relationship to build with a few individuals in the group(give it a few weeks)
As you get to know the person, and they get to know you, share what you do for a living and tell them about your business.

3. Become an authority online

The way you become an authority figure on social media is by giving out expert advice and opinions. If you have been in the industry for years, tell people and explain the things you have learned. This is a huge part of your content, be sure to offer mistakes you have made and also share the really great choices that have made you successful.

Ways to do this:
Tips + tricks
“How to” videos
Factoids
Recommendations

4. Post relevant content

This next point feeds off #3. The content you post will either bore your followers or keep them wanting more. This is important to susta
in hundred’s of followers. Post content that shows you are an expert in your field and be helpful to individuals asking questions.
Build a relationship with your followers, and allow them to see what real life is like for you. This intrigues people and makes them feel like they know you personally, even though they may not.

5. Be consistent

Post daily. That’s honestly it. The more your business name is popping up on someone’s timeline, the better. SO THAT MEANS DAILY. If you don’t have time to create and post content 7 days a week! Give us a call! That is what we are here for.