Do’s and Don’ts of Email Marketing
Did you know emails with subject lines titled “Thank you” are more likely to be opened by the user?
Email campaigns can be tricky and a lot of businesses begin to ask themselves if it is even worth it. Email marketing is something that comes with time, it takes time to accumulate subscribers, and it takes time to learn what kind of content they like. But it is one of the most underused marketing tools and it has shown to work very well for many businesses!
DO GROW YOUR EMAIL LIST ORGANICALLY. DON’T BUY AN EMAIL LISTS
The best way to grow your email list, organically, is to create a form on your website or Facebook page. If you are looking to increase the amount of subscribers, give the user an incentive. Add a plug-in to your website that forces the user to insert an email to receive a free item or product. This could be a free PDF with a video, or some kind of information the user feels like is worth some monetary value and you are giving it to them for free.
Not only is receiving emails from companies you never subscribe to extremely annoying, it gives your business a terrible reputation. No, it isn’t against the law but ethically it draws some questions. If someone wants your information, they will sign up by themselves and if you market yourself well enough and raise awareness for your brand, they will know about you!
DO CREATE TOP OF THE MIND AWARENESS. DON’T MAKE THEM WAIT TO HEAR FROM YOU WEEKS AFTER THEY SUBSCRIBE
Top of the mind awareness keeps your business on the users mind. This could look different depending on your companies industry, but it begins with sending an immediate email after the user subscribes. Creating top of the mind awareness comes with consistency. This can be a tricky line, but you need to find a balance between sending not enough emails and sending so many they get annoyed and unsubscribe. Usually, this means 2-3 per week or doing a once a week update.
DO SEND PERSONALIZED EMAILS. DON’T SEND EMAILS THAT HAVE NO PURPOSE
Personalizing your emails could increase your open rate by 25%. This could be a simple task like adding the person’s first name to the top (Dear John, Hi John, etc.). It’s important to be intentional with each email you send and not rush through creating boring or irrelevant content.
These are only three of the MANY things you can do for your email marketing. I highly recommend using a website called, Mail Chimp(featured on my screen). It is a great tool that usually links up well with most third party websites. It has many tools that help with automation, which allows you to reward users that have stayed with you for awhile! It does cost but with how helpful it is, I would say it is worth the small monthly fee!
As always feel free to ask me any questions!
