Is anyone else feeling the weight of this Monday? Whew, I am on my 3rd cup of coffee and feel like I am hardly making a dent in my to-do list today! Today, I am going to be giving you all an outline for your very own Facebook Ad Campaign. This step by step process can be time consuming, but it is also so simple you can do it from your bed, in your house shoes, like me!
Let’s get started with some facts about Facebook marketing. Did you know Facebook has recently become one of the best tools for you to utilize in your small business advertising? 2.07 billion people are active monthly users are on the platform and there are 5 new profiles created EVERY SECOND.
Most people don’t realize the power behind quality targeted ads but over 5 million businesses use it as a main platform for advertising! Knowing where to begin and how to reach your targeted audience is important and something each business has to figure out, this basic outline will get you started!
WHERE TO BEGIN?
Ad campaigns that raise awareness first, enable you to build relationships with your potential customers. It is important to not strive for an immediate sale. Raising awareness of your brand is the first stage. The best method for making people aware of your brand is to produce organic content and continue posting the content that is succeeding. If a post doesn’t do well, don’t continue to replicate it. Move forward with a post that has received more likes, comments, and shares. A good way to do this, is to “boost” a post that already has high engagement from your followers. This is a cheap way to put your money into something that is already working.
Long story short, post content that builds trust and is entertaining
CONTENT
Consistency with your branding is important. Your specific brand is what sets you apart from other companies and allows your ideal customer to relate to you. This is how your ideal customer begins to follow you on social media and also what makes them stick around.
Branding also assists in gaining consistent, repeating customers. It creates a name and look for your company and is the best way to reveal who you are, and what you stand for, all through design and styling.
With that being said, it is important to have a flow on Facebook with your posts and ads, you want individuals to begin to recognize your posts and ads before even looking at your name. This means consistent graphics, and consistent editing on photos and videos. To create quality, memorable content, it must be professional and flow well with your brand.
AUDIENCE
I can’t tell you who your ideal audience is but I do have a set of questions I would encourage you to answer before creating your Facebook posts/Ads.
What type of customer do you want?
Are you looking for a particular age, gender, location, etc.?
What are the personality traits, emotions, needs, passions and frustrations of your audience?
What value can you bring to people?
What do they like/dislike?
TARGETED ADS
A good question to ask when creating one of these ads is, what is so intriguing that they must click on it?
To reach people you must step back from being a salesman and step into being a friend with some great advice. Your audience is a group of individuals that sees the need for your service and is aware of your brand and what you have to offer. The next step is getting them to choose YOU. For this group, it is important to reveal the importance and value in your specific product or service, more than likely there are multiple businesses selling the same thing. You want to use the ads to show them why they want your company above others. This should be simple once you have quality content and have determined your audience!
TRACKING RESULTS
